If you give up,
you can never win.

Insurance specialist

I have been working in the insurance sector with faith and passion for almost twenty years. I am a dedicated businessman and insurance professional committed to providing a high level of service to my clients and strategic partners. I take a personal interest in my clients’ portfolios because I believe that only by truly living in the profession can one represent it authentically.

Mentor

Without young people there is no future. Besides my day job, I am happy to have the opportunity to inspire and mentor the young generation. In my lectures, I place great emphasis on introducing young people to the insurance profession at an early age and making it attractive to them. I believe that we can only build the future together and that every day offers new opportunities to grow and move forward.

Reformer

My motto is that you can never sit back satisfied after a success. We must always strive to make the most of ourselves and our environment, pushing our own limits. The need to unite the sector and raise the profession to a higher level was also the driving force behind my decision to set up an association – the Hungarian Association of Insurance Consultants – which will work together to bring real reforms in the insurance profession.

Building community

Business success is compatible with social responsibility. I consider it my mission to work with maximum effort in both areas. In addition to my achievements in the insurance sector, I am also proud to support health, families, education, culture and sports by establishing the HUNAlapítvány a Jövőért, thus contributing to the development of our communities in a long-term and sustainable way.

Defining moments

21 March 2025

Historic milestone in the insurance brokerage market

With the approval of the Association of Hungarian Insurance Consultants’ (Hungarian abbreviation: MBTSZ) package of proposals, the Széchenyi Card Programme loan application has become available.

As a result of the cooperation between the Ministry of National Economy, the Association of Hungarian Insurance Consultants (MBTSZ), KAVOSZ Zrt. and Garantiqa Hitelgarancia Zrt., the loan application related to the Széchenyi Card Programme is now available for companies engaged in insurance sales and brokerage activities (NACE 6622).

I am proud that, with the active involvement of the Association of Hungarian Insurance Consultants and the support of the Ministry of National Economy, insurance brokerage has been removed from the list of discriminated categories of activities for certain financing programmes and tenders. I consider the acceptance of the above-mentioned proposal to be a historic step in the life of the insurance brokerage sector, as similar efforts affecting the profession have been pending for more than three decades.

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20 March 2025

Portfolio
video interview

In 2024, the Hungarian insurance market generated a 12.4% increase in premium income, and we expect a similar increase in 2025. A much-discussed topic is the rise of artificial intelligence and strengthening the sector’s capacity to innovate. I still believe that personal sales are inescapable and digital solutions are a tool in the sales chain to achieve a higher customer experience.

I would like to thank Portfolio for the interview!

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19 March 2025

Brokerslink Europe Meeting 2025 – press interviews

I would like to express my thanks to the leading players of the business media for their presence in our unique event, which is also unique at international level.

Thank you for the interviews to Portfolio.hu, Origo.hu, Mandiner.hu and Propeller.hu!

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Zoltán Bán,
Chief Executive Officer,
Net Média Zrt.

“Erik Keszthelyi’s professionalism, drive and determination are well known. But perhaps more importantly, he is able to make his environment feel that way. One of my most skilful colleagues was at Hungarikum Alkusz recently for a joint project. I asked my colleague how it was. They know what they want, they’re focused, they’re professional – he summed it up in a few words. So, it means that his environment is very much in tune with all this. And that is the most important quality of a good leader.”

Dr. Zsolt Barna,
Chairman and CEO,
MBH Bank Nyrt.

“Erik Keszthelyi is an important and reliable business partner who knows and understands the needs of his clients and the latest trends, and builds his business strategy and business around them. Through persistent work and active communication, he has managed to create a very successful business and a strong team, which I can only congratulate.”

Dr. Gábor Csató,
General Director,
National Ambulance Service

“Innovative Hungarian ideas are respected both at home and abroad. The value of these ideas is also reflected in the fact that they aim to make people’s lives better and aim to make a difference. Erik Keszthelyi sees challenges as stepping stones and works to not just sell a product, but to provide a real service to the people who turn to him.”

Dr. Zsolt Kovács,
Vice President General and Vice President for
Education, Széchenyi István University

“In Erik Keszthelyi, I met an excellent leader who is committed to the development of the insurance sector and to raising financial awareness in society. It is a great pleasure for us that thanks to his work and his professional support, in cooperation with our university and the Hungarian Association of Insurance Consultants, the first insurance and financial consultancy degree course could be successfully launched in Hungary in autumn 2023. By providing students with up-to-date theoretical and practical knowledge, the course will make a significant contribution to the future development of the sector through the provision of sufficient numbers of high-quality professionals.”

Dr. Miklós Schiffer,
writer, businessman, style consultant

“I already knew Erik Keszthelyi when he was in the early stages of building his companies. High quality was his passion even then, striving for perfection, which he considered important not only for business but also for appearance. This is still true for him today, and getting better. Erik’s work is accurately described by Oscar Wilde’s legendary saying that a man with the simplest tastes can only be satisfied with the best.”

János Eppel,
elnök
President, National Association of Entrepreneurs and Employers

“Talent, diligence, humility, modesty and reliability, respect for work and people are the recipe for success and also the defining characteristics of Erik Keszthelyi. This is not based on a superficial, brief acquaintance, but on 20 years of personal experience…. And of course there is a dose of Tolna spirit in it.”

Mihály Erdős,
Chairman and CEO of Generali Biztosító,
President of MABISZ

“I have always believed that insurance is a service that is based on people’s basic desire for security. Therefore, it is not only our task but also our mission to serve this need. In today’s world, the role of personalised advice and ongoing personal relationships is even more important. We need to be able to keep track of our clients’ needs. We are on this journey together with a shared responsibility between the industry, insurers and brokerage firms. I believe that our joint achievement is that our clients trust us. We must continue to work to build on that trust. I am pleased that Erik’s belief in the insurance industry is based on similar principles.”

Enikő Fehér, commission manager, Hungarikum Biztosítási Alkusz Zrt.

“We have had a working relationship with Erik for more than 20 years. I am his “oldest comrade”. Even then, despite his young age, he had ambitious plans, which he implemented year after year. His extraordinary leadership, forward thinking and innovative approach are an inspiration to those in the financial and insurance industry.”

Gabriella Hajnal,
President,
Klebelsberg Centre

“Reliability: everything always happens as you agree with him. Humility: he is humble to anyone and humble in his work. Respect. Diligence: What he has achieved speaks for itself. He gets up early and goes to bed late, he lives for his work. Helpfulness: He helps everyone. Social responsibility: He has set up a foundation to help those in need, to support talented people. Calmness, elegance, generosity. Her virtues and her belief in her work, in development, in education, in people, and in her professional knowledge make her a role model.”

Dániel Jellinek,
owner, managing director, Indotek Group

“Erik Keszthelyi’s perseverance and work ethic are exemplary. He is the only person I know who wakes up earlier than me, and always with unbroken enthusiasm.”

László Krisán,
managing director,
KAVOSZ Zrt.

“I’ve known Erik Keszthelyi for several years and our professional relationship has been an inspiration ever since. Our conversations are always deep and forward-looking, as Erik is not only an outstanding insurance industry professional, but also a leader who places a strong emphasis on innovation and customer-centric solutions. There are not many people in the business world with whom you can have such an open and honest exchange of ideas as with him. Erik has an excellent ability to identify and respond to the changing needs of the market in innovative ways. His commitment, professionalism and clarity ensure that anyone who works with him will have a trusted and inspiring leader or partner.”

Péter Szakonyi,
economic journalist, Editor-in-Chief of the 100 Leggazdagabb magyar

“There is no substitute for a personal role model. Business people should share not only their recipes for success in business, but also their ideas on society, the economy, education and culture, especially if they have made progress on their own merits. Their opinions, criticisms, insights and suggestions can benefit society as a whole, even if we only agree with some of them.”

Tímea Zimmermann,
customer relationship manager, Hungarikum Biztosítási Alkusz Zrt.

“Have you ever felt that, although there is no rational explanation, you know you have to do something? It was with that feeling that I joined the Hungarikum Alkusz, which at the time was a handful of people and a smiling, incredibly enthusiastic young man with a fire in his eyes. That’s almost 12 years ago now. A handful of people have become a regiment, enthusiasm is spreading like wildfire. Erik’s belief to follow and build his dream and vision is an example to us all every day.

Zoltán Bán,
Chief Executive Officer,
Net Média Zrt.

“Erik Keszthelyi’s professionalism, drive and determination are well known. But perhaps more importantly, he is able to make his environment feel that way. One of my most skilful colleagues was at Hungarikum Alkusz recently for a joint project. I asked my colleague how it was. They know what they want, they’re focused, they’re professional – he summed it up in a few words. So, it means that his environment is very much in tune with all this. And that is the most important quality of a good leader.”

Dr. Zsolt Barna,
Chairman and CEO,
MBH Bank Nyrt.

“Erik Keszthelyi is an important and reliable business partner who knows and understands the needs of his clients and the latest trends, and builds his business strategy and business around them. Through persistent work and active communication, he has managed to create a very successful business and a strong team, which I can only congratulate.”

Dr. Gábor Csató,
General Director,
National Ambulance Service

“Innovative Hungarian ideas are respected both at home and abroad. The value of these ideas is also reflected in the fact that they aim to make people’s lives better and aim to make a difference. Erik Keszthelyi sees challenges as stepping stones and works to not just sell a product, but to provide a real service to the people who turn to him.”

Dr. Zsolt Kovács,
Vice President General and Vice President for
Education, Széchenyi István University

“In Erik Keszthelyi, I met an excellent leader who is committed to the development of the insurance sector and to raising financial awareness in society. It is a great pleasure for us that thanks to his work and his professional support, in cooperation with our university and the Hungarian Association of Insurance Consultants, the first insurance and financial consultancy degree course could be successfully launched in Hungary in autumn 2023. By providing students with up-to-date theoretical and practical knowledge, the course will make a significant contribution to the future development of the sector through the provision of sufficient numbers of high-quality professionals.”

Dr. Miklós Schiffer,
writer, businessman, style consultant

“I already knew Erik Keszthelyi when he was in the early stages of building his companies. High quality was his passion even then, striving for perfection, which he considered important not only for business but also for appearance. This is still true for him today, and getting better. Erik’s work is accurately described by Oscar Wilde’s legendary saying that a man with the simplest tastes can only be satisfied with the best.”

János Eppel,
elnök
President, National Association of Entrepreneurs and Employers

“Talent, diligence, humility, modesty and reliability, respect for work and people are the recipe for success and also the defining characteristics of Erik Keszthelyi. This is not based on a superficial, brief acquaintance, but on 20 years of personal experience…. And of course there is a dose of Tolna spirit in it.”

Mihály Erdős,
Chairman and CEO of Generali Biztosító,
President of MABISZ

“I have always believed that insurance is a service that is based on people’s basic desire for security. Therefore, it is not only our task but also our mission to serve this need. In today’s world, the role of personalised advice and ongoing personal relationships is even more important. We need to be able to keep track of our clients’ needs. We are on this journey together with a shared responsibility between the industry, insurers and brokerage firms. I believe that our joint achievement is that our clients trust us. We must continue to work to build on that trust. I am pleased that Erik’s belief in the insurance industry is based on similar principles.”

Enikő Fehér, commission manager, Hungarikum Biztosítási Alkusz Zrt.

“We have had a working relationship with Erik for more than 20 years. I am his “oldest comrade”. Even then, despite his young age, he had ambitious plans, which he implemented year after year. His extraordinary leadership, forward thinking and innovative approach are an inspiration to those in the financial and insurance industry.”

Gabriella Hajnal,
President,
Klebelsberg Centre

“Reliability: everything always happens as you agree with him. Humility: he is humble to anyone and humble in his work. Respect. Diligence: What he has achieved speaks for itself. He gets up early and goes to bed late, he lives for his work. Helpfulness: He helps everyone. Social responsibility: He has set up a foundation to help those in need, to support talented people. Calmness, elegance, generosity. Her virtues and her belief in her work, in development, in education, in people, and in her professional knowledge make her a role model.”

Dániel Jellinek,
owner, managing director, Indotek Group

“Erik Keszthelyi’s perseverance and work ethic are exemplary. He is the only person I know who wakes up earlier than me, and always with unbroken enthusiasm.”

László Krisán,
managing director,
KAVOSZ Zrt.

“I’ve known Erik Keszthelyi for several years and our professional relationship has been an inspiration ever since. Our conversations are always deep and forward-looking, as Erik is not only an outstanding insurance industry professional, but also a leader who places a strong emphasis on innovation and customer-centric solutions. There are not many people in the business world with whom you can have such an open and honest exchange of ideas as with him. Erik has an excellent ability to identify and respond to the changing needs of the market in innovative ways. His commitment, professionalism and clarity ensure that anyone who works with him will have a trusted and inspiring leader or partner.”

Péter Szakonyi,
economic journalist, Editor-in-Chief of the 100 Leggazdagabb magyar

“There is no substitute for a personal role model. Business people should share not only their recipes for success in business, but also their ideas on society, the economy, education and culture, especially if they have made progress on their own merits. Their opinions, criticisms, insights and suggestions can benefit society as a whole, even if we only agree with some of them.”

Tímea Zimmermann,
customer relationship manager, Hungarikum Biztosítási Alkusz Zrt.

“Have you ever felt that, although there is no rational explanation, you know you have to do something? It was with that feeling that I joined the Hungarikum Alkusz, which at the time was a handful of people and a smiling, incredibly enthusiastic young man with a fire in his eyes. That’s almost 12 years ago now. A handful of people have become a regiment, enthusiasm is spreading like wildfire. Erik’s belief to follow and build his dream and vision is an example to us all every day.

Personal recognition